Colombo, Sri Lanka: Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced the launch of the Volkswagen brand in Sri Lanka in partnership with Continental Cars and Commercials Ltd, marking a significant milestone in the company’s regional growth journey and reinforcing its long-term commitment to the Sri Lankan market.
The partnership with Continental Cars and Commercials brings Volkswagen’s globally acclaimed models—the Taigun SUV and Virtus sedan—to Sri Lankan customers.
The launch aims to deliver European-quality products, strong safety credentials, and a premium ownership experience backed by world-class sales and after-sales service.
Both the Volkswagen Taigun and Virtus are manufactured at SAVWIPL’s state-of-the-art Chakan facility in Pune, India, and exported to international markets.
The move reflects the company’s “Make-in-India, for India and the World” strategy while strengthening the role of India as a manufacturing and export hub.
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Speaking on the occasion, Piyush Arora, MD and CEO, Škoda Auto Volkswagen India Private Limited, said, “Sri Lanka is a market with strong automotive passion and a deep appreciation for quality engineering. Volkswagen’s entry in the country marks not just the expansion of our footprint, but our long term strategy to leverage our scale, localisation and engineering capabilities to build sustainable growth beyond India.
With our partner Continental Cars and Commercials Ltd, we are proud to introduce Volkswagen in Sri Lanka, beginning with the Taigun SUV and Virtus sedan. Our focus is to build trust through reliability, customer centricity, and a premium ownership experience backed by strong service support.”
The launch of Volkswagen in Sri Lanka through Continental Cars and Commercials is supported by a customer-focused strategy designed to ensure a seamless ownership journey from purchase to after-sales service.
Jan Bures, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India Private Limited, said, “With the Taigun and Virtus, we are introducing two products that address clear customer preferences in Sri Lanka’s premium passenger vehicle market.
Our focus is to build the Volkswagen brand with the right product mix, a strong retail presence, and a dependable after-sales experience that gives customers confidence from day one. This is not just about expanding our horizons in South Asia, but also about creating a solid foundation for sustainable growth over the long term.”
As part of the launch initiative, Continental Cars and Commercials and SAVWIPL have inaugurated a premium 3S (Sales, Service and Spares) facility in Sri Jayewardenepura Kotte, one of the most affluent residential areas of Colombo.
The newly opened Volkswagen showroom spans a built-up area of 18,713 sq. ft. on nearly one acre of property and features more than 20 service bays.
The facility has been designed to provide customers with a comprehensive Sales, Service and Spares experience under one roof, further strengthening the customer ownership ecosystem being established by Continental Cars and Commercials.
An experienced player in Sri Lanka’s premium automobile sector, Continental Cars and Commercials Ltd will support Volkswagen’s retail and service operations in the country, helping establish a robust network and customer-centric after-sales framework.
Volkswagen’s entry into Sri Lanka comes at a time when the country’s automotive market is showing signs of stabilisation and recovery, with increasing customer interest in premium mobility solutions.
The launch, enabled through the partnership with Continental Cars and Commercials, also aligns with SAVWIPL’s long-term vision of strengthening its position as a regional manufacturing and export hub for the Volkswagen Group.
Through the introduction of the Taigun SUV and Virtus sedan, along with a comprehensive retail and service infrastructure established with Continental Cars and Commercials, Volkswagen aims to create a strong foundation for sustainable growth in Sri Lanka while delivering a premium ownership experience to customers across the market.
